Luxury home buying is a unique segment of the Sarasota real estate market. It is essential that Sarasota luxury home buyers align themselves with real estate professionals that specialize in the upper-tier marketplace and are familiar with the needs of luxury home buyers. Not all agents can operate effectively in the luxury market.
Below are guidelines for selecting an agent in a Sarasota luxury home purchase.
1. Sarasota Market Expertise – It is critical that the agent selected have knowledge in the Sarasota real estate market and the price range targeted. A luxury home expert should be knowledgeable in all phases of the upper-tier market - amount of inventory, sales, days on the market, etc. The more knowledge an agent has in the Sarasota luxury home market, the bigger the asset they can be to their affluent clientele.
2. Experience – Understanding value in the luxury home market requires experience. A proven track record of closed sales in the high-end marketplace is a strong indicator of market savvy. Although new agents can provide excellent service, high-end buyers are better served enlisting the services of a Sarasota luxury home expert.
3. Education & Designations – Top agents in the luxury field continually expand their knowledge. Designations such as the “Certified Luxury Home Marketing Specialist” are indicators of those agents that provide the type of service luxury home buyers in Sarasota demand.
4. Communication - A good luxury agent will work with buyers to crystallize their goals and understand their needs. By developing a checklist with a clear set of goals and expectations, buyers will not waste their time on properties that do not meet their wants and needs.
5. Negotiation skills - There are many aspects that comprise a successful luxury real estate transaction for a buyer: price, conditions, dates, terms, conditions, etc. A successful luxury real estate agent is seasoned in the art of negotiation.
6. Contacts – Agents that specialize in the upper-tier market have developed relationships with experts in the Sarasota luxury home market. Below is a partial list of resources that luxury home agents can recommend.
Real Estate Attorneys
Jumbo Mortgage Loans
Craftsmen
Interior Designers
Architects
Artists
In summary, luxury market expertise + experience + communication + contacts = a Sarasota Luxury homes agent that can deliver the results luxury home buyers in Sarasota demand and deserve.
John Allen is a Sarasota Florida luxury homes real estate agent and president of Allen Real Estate Services, Inc. He is a member of the Institute for Luxury Home Marketing and Million Dollar Guild. For more information visit his website – www.buysarasota.com .
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